There are four main sorts of innovation
(the item or aftereffect of the development
exertion):
I. Product innovation
Brings about new
products or administrations, or improvements
to old products or administrations.
The opening section in this part
on Intel portrayed an item advancement
circumstance.
2. Process innovation
Brings about progressed
processes inside the association
case in point, in operations,
human assets administration, or finance.
It concentrates on enhancing adequacy
also effectiveness. The Johnson & Johnson case toward the start of the section portrayed
process innovation.
3. Marketing innovation
Is identified with the marketing capacities
of advancement, evaluating, and appropriation, and additionally to
item works other than item improvement (for
sample, bundling or publicizing). Nordstroms, as depicted
in the third passage of this section, utilized administration
as a marketing innovation.
4. Management innovation
Improves the way the organization is managed.
